- UX/UI Designer
- Front-End Developer
- UX/UI Designer
- Front-End Developer
I crafted the website for Aida Victoria's empowering course, "De la tragedia a la victoria." Aida, a renowned humorous and motivational content creator with over 5 million social media followers, will inspire women through her personal journey and equip them with tools for self-improvement.
Project Key Deliverables
- Worked with marketing to design the user-flow of the website
- Designed a specific visual identity for the website
- Cropped and optimized photos to communicate the course's intent
- Developed the website using Framer
- Implemented advanced CSS animations
- One page home design
- Site visual guidelines design
- Hero header with videos
- Effective Call To Actions
- Responsive design
- Full screen design
Instead of relying on traditional click-based navigation, I opted for a smooth and immersive scroll-based experience. Coupled with cutting-edge animations and effects, the website transmits a modern and luxurious feel that perfectly aligns with Aida Victoria's empowering brand identity.
I designed a seamless mobile experience that mirrors the desktop interactions, guaranteeing efficient navigation through an intuitive and visually appealing hamburger menu.
To capture the essence of this inspiring lifestyle, I incorporated a dynamic ticker showcasing diverse women transmiting positive emotions and radiating well-being. The footer, strategically designed, features a prominent call to action and relevant user-focused links, ensuring a seamless journey towards empowerment.
At Aida Victoria's insightful suggestion, we integrated a serene teal into the color palette. I meticulously curated its tones to evoke tranquility and freshness, while balancing them with contrasting black for depth and vibrancy. To further elevate the essence of the course, I handpicked the font pairing that embodies its spirit.
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